An insurance company owner with a changing clientele, two brother boomers trying to launch a product to the college audience, sisters wanting to sell their products on line, a former big company executive selling toys internationally.

I’ve been taking my own personal survey with fellow business owners about whether or not they know what Glee is. Or if they’ve seen Avatar.  I’m surprised by how many say no to these questions.

Further, I’m surprised to see how many intend to watch Avatar “on video” skipping the 3-D version when 3-D is precisely what all the fuss is about.

Why do I ask them this question?

Because it used to be that the prerequisites for being a successful entrepreneur were along the lines of focused, persevering, resourceful. 

Old techniques will not work in new times..

Now, the word is IN TOUCH.

Yes, in touch, in tune, knowing what is happening in the world.

See Avatar in 3-D.

Watch Glee.

And Gossip Girls.

And the most popular You Tube videos.

And things that you’re not watching.

Because your new customers are.

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One weekend’s worth of our brightest who can’t afford college.

by Linda Scarafia-Davis on January 25, 2010

Ben Franklin

Young, pregnant, sharp as hell and knowing that a degree in nutrition would help her begin a career to fund her new child’s life, she also knows she doesn’t have the funds to make it happen.

From India and low on funds, he’s brilliant, almost done with his degree and unable to attend all the classes he needs, he must work to save some money first…the money, that is, that he doesn’t send home to help his family

Local boy, self-taught on computers from age 5, one semester away from finishing his degree, he funds his life doing IT work for individuals…finds them on Craigslist…took a leave of absence…saving money to complete his education, putting his dreams on hold.

True stories from ONE WEEKEND spent with my kids’ friends.

I think about how many thousands, millions of young people have similar stories.

I mused about when the day might come that college will be attainable by all, no matter what the financial barriers.

It seemed to me that kids no longer need to travel far away, drive to campuses, pay for overpriced housing, and BOOKS (noting that ONE of my son’s books cost $125 Friday)… trudge to classes…when the web can access the best minds in the world at a click.

Then I read this on TechCrunch. My heart skipped a beat.  Leave it to Bill Gates to bring it to the forefront, leave it to a world full of people with great ideas to bring this goal closer.

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Chomp: What Small Business can learn from App creativity

January 6, 2010

Techcrunch reported today on Chomp.  Put simply, Chomp rates iPhone apps using feedback by users.
Apps, 3 Billion sold for the iPhone.
Apps that do everything imaginable, from scanning in your keytags to clinking virtual glasses at midnight on New Year’s Eve.  Sky’s the limit.
And many of them are free
There’s much to be learned from the app [...]

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Pearl Jam exchanges songs for Tweets: Why Small Business should care

January 5, 2010

~Tweet Like A Rock Star~
So Techcrunch did an article on the fact that the group, Pearl Jam, is giving away copies of their song “Just Breathe” in exchange for a Tweet.
What an idea.  Geekson says, imagine what would happen if your small business gave away a ______ in exchange for a Tweet.
Fill in the blank [...]

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Why It Isn’t Just Geeks Who Should Care About the Recent Sale of the Company “Future Tap”

January 4, 2010

~ 3D World Map of The Internet~
I just read an article about a company called “Future Tap.”What the hell is Future Tap and why does geekson care about this???????
Well, here’s the deal:  Future Tap uses mobile devices and text messaging to tell people who are really cool and spend lots of money WHERE they should [...]

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Rule #2 – Never Allow These Tactics to be Used on Your Site

October 28, 2009

What are some other things to look out for with SEO?

owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn’t distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple [...]

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Rule #1 – Stay Away From Most SEO Companies

October 28, 2009

Stay away from the SEO companies touting top rankings and such. The whole idea of a flat price for top ten ranking is possible but a promised ranking is impossible.
According to Google:
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no [...]

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Lead like the great conductors

October 28, 2009

This video explains how to lead like the greatest musical composers in the world.
An orchestra conductor faces the ultimate leadership challenge: creating perfect harmony without saying a word. In this charming talk, Itay Talgam demonstrates the unique styles of six great 20th-century conductors, illustrating crucial lessons for all leaders.

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On-Demand TV vs. Television and Networks

October 17, 2009

TechCrunch recently published a story regarding “What “on-demand” media really means and why your cable company should be scared”
Here are examples of iphone apps and apps for your iphone as well as for your computer. Sites are included such as http://surfthechannel.com and http://hulu.com
TV.com iPhone App

Joost Videos:

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ZipCar Explanation and the New ZipCar iPhone app

October 17, 2009

What ZipCar Is – Explanation

ZipCar iPhone App

According to TechCrunch – The ZipCar App needs to stop sputtering and come into existence.
This was cool stuff—remember, this was Apple’s first release of an iPhone with GPS–but the duo wowed the audience even more when Schneider described how Jonathan nears the parking lot, taps on a virtual key [...]

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